Dudley Ruddock and Johnny Lynch formed The Pitlane Project, an initiative where they are submersing themselves in the world of business, learning new skills, to hopefully make profit margins and fund their journey to professional racing.

Partnering with RAWCO Limited, a company that designs and developes products and services surrounding sustainability, the young entrepenuers plan to build distribution networks and execute those all important sales.

The mission is to bridge the gap of funding that they simply don’t have and hopefully in some cases pay for their chosen championship in its entirety. Profits from sales will fall into a pool that will be shared to fund the next chapter of the their racing journey, furthermore, with the right exposure, the aim is to create a blue print for other drivers and parents to follow this path of funding in motorsport.

This is a fresh, positive and strategic method to gain the necessary funding for the drivers to progress.

Dudley and Johnny have received intensive training for all products and services within the RAWCO range, with support from manufacturers so no stone will be left unturned or opportunities missed. They have found their niche and promote products they feel comfortable with and feel excited about. The training has encouraged them to work together, whilst also building their own individual strengths and relationships with clients and partners.

The RAWCO team are building the various skill sets that they need to succeed including networking, presentation pitches, customer care and sales execution.

If the concept of The Pitlane Project wasn’t exciting enough, a media team will create a 10-part docuseries to be aired on YouTube and shorts on Instagram and TikTok. The crew will follow The Pitlane Project, filming the idea/conception, product training, board meetings, track testing, team interviews, the highs and the lows as the drivers push for potential partners and the all-important track time.

Through our fantastic partners at TeamSport we can offer corporate events for businesses to run team-building events or networking days/evenings for potential clients. As it’s indoor karting our events can take place whatever the weather, with food and drink available throughout your event.

Due to our strong partnership with Sustain Fuels, petrol go karts can be run on sustainable fuel.

For all products and services please visit RAWCO on the link below to see all the product and services.